Being a Jury Member – Not an Easy Yet Very Exciting Task



At the Intelligence Hunt 6 project we have ten student teams and eight case companies competing. The case assignments are very versatile dealing with the challenges and leaning forward to the future. The cases are generally about how the maritime and shipping industry will develop and what kind of technologies and know-how is needed, but from very many different angles.


The Jury Members will not have an easy task ahead yet very interesting as they get to evaluate the Executive Summaries and Stage Presentations of these talented and international student teams.


Let us introduce the Members of the Jury of the IntelligenceHunt6 project.

The Chairman of the Jury, excluding herself from voting, is Ulla Keino, the Commercial Director of Ahlers Business Unit Trade Facilitation and After Sales Support and the Majority Shareholder of SeaFocus. Ulla Keino has a fascinating career with over 30 years in supply chain management and logistics, in different positions, but more than 15 years as an entrepreneur. She has held positions of Deputy Logistics Director, Principal Advisor, COO, Commercial Director, Director of International Affairs, Executive Vice President, you name it. Her knowledge of global value chains covers all product types from lipsticks to car tyres, from Masters’ paintings to copy machines, from tractors to laptops. Ms Keino is specialized in turning challenges into opportunities, not seeing problems as obstacles. Ms Keino holds MSc.Techn. degree from the University of Technology Helsinki and an MBA from Brunel University. Ms. Keino will lead the jury in the process of evaluation and will secure that every case and student team work will be equally and correspondingly evaluated.


Jury Member Poul Woodall, Director for Environment and Sustainability for the DFDS Group, has over 40 years of experience within the maritime and transport industry. The first 36 years were spent with A.P.Moller-Maersk in various positions, mainly within the container and Ro/Ro segments. His career includes 17 years overseas experience with postings in Asia, The Middle East and Europe. Since 2010, Mr Woodall has been with DFDS A/S in Copenhagen and in June 2013 he was appointed Director for Environment and Sustainability for the DFDS Group.  Poul Woodall has a degree from Copenhagen Business School supplemented with management education at Insead and Stanford University. Poul is in the steering committees of the Trident Alliance and Green Ship of the Future and on the advisory board of IMPA-act. Marine environment policy work is conducted through his affiliation with Interferry and various ESSF working groups in Brussels.


Jury Member Sari Turkkila, General Manager of Shipbrokers Finland Association, has spent years working in the fields of aviation and navigation. Her employers have included the Finnish Civil Aviation Authority, the Finnish Transport Safety Agency (Trafi) and Finnpilot Pilotage Ltd. Mrs Turkkila is an experienced communications professional and is particularly interested in the digitalization of navigation processes and in corporate social responsibility.

The Shipbrokers Finland Association will celebrate its centennial anniversary in 2020. Member companies are Finland-based companies that serve as contracting partners for international shipping companies or Finnish subsidiaries of international shipping companies. They operate in all ports in Finland from the Bothnia Sea to the Saimaa Lake region.


Jury Member Harilaos N. Psaraftis, Professor at the Technical University of Denmark (DTU), Department of Management Engineering, has a diploma from the National Technical University of Athens (NTUA) (1974), and two M.Sc. degrees (1977) and a Ph.D. (1979) from MIT, USA. He has been Assistant and Associate Professor at MIT from 1979 to 1989 and Professor at NTUA from 1989 to 2013.  Professor Psaraftis has participated in some 50 research projects, 24 from the EU, including project SuperGreen on European green corridors (2010-2013), of which he was the Project Manager. He has been a member and chairman of various groups at the International Maritime Organization (IMO) and has also served as CEO of the Piraeus Port Authority (1996 -2002). He has published extensively and has received several academic and industry awards. His latest book is entitled “Sustainable Shipping: A Cross-Disciplinary View”, Springer (2019).


Jury Member Ellen Eftestøl-Wilhelmsson, Professor of Civil and Commercial Law at the University of Helsinki, in addition holds a part time position as Adjunct Professor at the Scandinavian Institute of Maritime Law, University of Oslo, where she earned her Doctor of Law degree. She is in charge of the INTERTRAN Research Group for Sustainable Business and Law at the University of Helsinki. Her major subjects are European Commercial Agency Law (dissertation) and International Trade and Transport Law. She has published internationally on these topics. At present she teaches International Carriage of Goods, Nordic and European Contract Law, International Sales Law, Tort Law and International Private Law.  She has previously been teaching Legal Theory and Family Law. Her teaching languages are English, Swedish and Norwegian.


Jury Member Jussi Mälkiä, Sea Captain, Master Mariner 1990, the Chairman and founder of Meriaura Group, has studied environmental and circular economy at the University of Turku. He started his career by working for the environmental and fair trade NGOs. He founded Meriaura Group (comprised of Ship Management and Shipping companies) in 1986 to show in practice how to connect business and sustainable development. After the maritime transport business became profitable and large enough, he has concentrated on the environmentally friendly businesses, such as developing marine fuels from the waste and closed circulation food and energy production. The main motive in his business has been to find profitable businesses that also decelerate climate change. Mr Mälkiä is also the Chairman of the Shipowners´ Foundation in Finland.


The Jury has also Student Members as the second best team of the IntelligenceHunt5 project acts as a Member of the Jury with one vote. The Chairman of the Student Jury Team is Susanna Valenti, University of Genoa, Italy, and the Members are: Daniil Furman, Admiral Makarov State University of Maritime and Inland Shipping, Russia, Abubakar Hassan, World Maritime University, Sweden, Jasmin Kaseva, Rotterdam University of Applied Sciences, the Netherlands and Masha Tishkovskaya, National University Odessa Maritime Academy, Ukraine.


SeaFocus wishes all the Student Teams and Case Companies good luck good luck in the competition! May the best team win!

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