“Logic will get you from A to B. Imagination will take you everywhere” - Albert Einstein

M/S SeaFocus Logbook 2018


We focus into planning of a new SeaFocus Annual Executive Meeting, #SFAEM concept, testing our capabilities for the first time in history to invite max 50 maritime business executives without any admission fees around “one table” to discuss industry specific and common challenges and possibilities. We plan to have this high level meeting by invitation only in May and to focus on RoPax and RoRo business areas.

Corporate partnership for 2018 is established with Die Lübecker Hafen-Gesellschaft, (LHG) with a focus to make a successful SFAEM2018 in May in Lübeck Travemünde.

Project “Intelligence Hunt 2” held in November 2017 on board M/S Silja Serenade has given us trust in our concept and thus we open the student registration for the 3rd Intelligence Hunt. We are thrilled for receiving applications from international students around the whole Europe and even further.


We decide to test the cooperation with Sjölog, a Swedish student organisation and their magnificent happening, two-day trade fair and a festive dinner, to see if our Intelligence Hunt concept would interest students in Sweden. At the Sjölog we meet many student-finalists of the Intelligence Hunt 2 from the Chalmers University of Technology, with whom we have a nice get-together and visit the potential premises for having the next Intelligence Hunt Finals.

Decision about organising the Finals of the next Intelligence Hunt in Gothenburg and the theme "IIoT & Sustainable Shipping" are made two hours after viewing the Lindholmen Conference Centre.

Sale of the company cases kicks off. By explaining our concept we result with 10 cases; Arctech Helsinki Shipyard, MacGregor, Port of Helsinki, Navidium, Finnlines / Stora Enso, Nanol Technologies, Wärtsilä, Euroports Finland and Stena Line.

NESA, National Emergency Supply Agency and SeaFocus form a strategic institutional partnership for already the 2nd consecutive year in a row.


We divide the students into teams matching the most suitable ones to meet the requirements of each case and give the case assignments out.

The invitations to the SFAEM2018 29.5.2018 in Lübeck are sent out in co-operation with our strategic partners Finnlines and Tallink Silja.

SeaFocus forms Strategic Partnership with MacGregor for 2018-2019. MacGregor releases an article about their commitment and expectations. > MacGregor & SeaFocus. Henri Paukku joins the Advisory Board as a representative of MacGregor.


Our focus is now on quality assurance related to the company cases by mentoring the student teams and being in close contact with the case companies.

We finalise the plans and the programme of the SFAEM2018 to be held in Ostpreussenkai, venue hosted by LHG and inform our delegates about the agenda.


May 29th, 35 top executives from the RoRo/RoPax business gather together for a one-day workshop and to a dinner at the Shiffergesellschaft. The companies represented by their executives are: Shipowners´ Foundation in Finland, Knud E. Hansen A/S, Finnlines, Ventspils Free Port Authority, National Emergency Supply Agency, Tallink Silja Group, Port of Helsinki, LHG, Avic Ship Europe GmbH, OT Port of Gdynia, European Maritime Safety Agency, AboMari Oy, Rostock Port GmbH, MacGregor Sweden AB, CMP, Port of Naantali Ltd, Finnish Shipowners' Association, DFDS A/S, Port of Liepaja, Arnecke Sibeth Dabelstein, Wärtsilä Digital, Arctech Helsinki Shipyard and Russian Transport Lines RTL.

Professor Dr Jürgens, the CEO of LHG opens the event, followed by a keynote speaker Executive Director Markku Mylly from the European Maritime Safety Agency EMSA.

We covered the areas of #digitalisation, #maritimesafety and #maritimesecurity, future #transportnetworks, #intermodality, #portinvestments, #dataprotection and #dataownership, #maritime and #ecosystems.


June 9th, students from the Admiral Makarov State University of Maritime and Inland Shipping embark M/S Princess Anastasia in St. Petersburg together with Ulla Keino. SeaFocus, together with MOBY SPL and C&C Port Agency sponsor the travel of the young talented students to Finland.

June 10th, the Russian students together with the rest of the finalists and some case company representatives and the photo team continue the voyage from Helsinki to Stockholm on board M/S Silja Serenade.

June 11th night we must make a plan to replace one jury member, who suddenly got sick. Our trainees are going through the Jury’s evaluations and prepare materials for Ulla to study the reports once more and being able to join the jury.

We are getting anxious to see the performances and to get the final evaluation points on the presentations to the chart. The competition is going to be very interesting, five very strong teams and six excellent challengers.

June 12th, Intelligence Hunt 3 Finals. Gothenburg, Lindholmen Conference Centre. Inspiring speakers Markku Mylly, Executive Director, European Maritime Safety Agency, Amer Mohammed, Head of Digital Innovation, Stena Line, Teus van Beek, General Manager Market Innovation, Wärtsilä, Lena Ridström, Independent Business Coach, Anders Berger, Ph.D., Director Public Affairs, Volvo Group, Sweden and Henri Paukku, Director, Cooperating & Funding, MacGregor on stage with 19 international Student Teams who present their solutions with the Case Companies. 67 students and 15 nationalities representing 20 universities. We are truly amazed!

The #IntelligenceHunt3jury, Ulla Tapaninen, Frank Kho and Manuel Kronseder announces the winner of the #IntelligenceHunt3 - the MacGregor Case ”Cargo Identifying & Tracking System”, the team MacGregor Vikings > News

The second place at the #IntelligenceHunt3 goes to Arctech Helsinki Shipyard with a Case “Improved Information and Material Handling in Shipbuilding Through IoT ”, the team S2V.

The 3rd place at the #ntelligenceHunt3 is shared by two cases: Port of Helsinki, team “Smart Helsinki” and the Case “Traffic Flow Optimization Through Real-Time Traffic Data”, and Stena Line, team ”Aurora” and the Case “How to Improve the Ferry Turnaround Time in the Port by 10 Minutes?”.

The Winner team, MacGregor Vikings, was granted with a 2000 € Stipendium by the Finnish Maritime Foundation and a one year individual or team mentoring package by Mr Frank Kho, Senior Advisor, Kho Management BV. The winner team will also get to be a part of the Jury in the Intelligence Hunt 4 project.

June 13th, voyage back to homes starts via Stockholm and Helsinki.


Feedback discussions with the case companies and the students on the agenda.

The student registrations opened for the next Intelligence Hunt project.


Case hunt resulted into seven interesting case companies: Crown World Mobility & Crown Relocations, Wärtsilä, Yvonne Ryding Cosmetics & Primest Trade, C & C Port Agency, Tallink Silja, Sweco and consortium: Rantek, Maslog and RMK.

By listening to our customers, and based on the feedback we got, we decided to make some adjustments to our concept and add more inspiring speakers and have less cases and only one student team per case.


Partnerships with both Kogan Page and Nor-Shipping are formed. An > Internet Bookstore was established in the frames of the SeaFocus Executive Maritime Business Platform, to provide SeaFocus readers a 20 % discount on any logistics, supply chain management and shipping related books published by Kogan Page.

Nor-Shipping’s interest to initiate collaboration with us was based on the work we at SeaFocus have been doing in relation to the future talents mainly within the Intelligence Hunt Concept.

A decision is made to organise the 5th Intelligence Hunt together with Nor-Shipping and have the Finals June 7th, 2019 in conjunction with the last day of Nor-Shipping Trade Fair in Oslo. > Nor-Shipping Press Release

Case assignments are delivered to the Student Teams. Ulla Keino continues being the main mentor of the Student Teams with two other mentors this time, supporting on some special questions; Ulla von Weissenberg helping in legal compliance of the ideas and Manuel Kronseder supporting the students in making impressive presentations.


Markku Mylly agrees to take over the Advisory Board Chairmanship from January 2019. Markku Mylly will retire from the Executive Director role of EMSA 31.12.2018.

Interest from Asia towards our activities raises. We start to work on SeaFocus expansion strategy.


November 14th, Intelligence Hunt 4 Finals on board M/S Silja Symphony Ulla Keino moderating with Frank Kho, Purnachand Valluru and Manuel Kronseder.

On stage Inspiring Speakers; Marcus Ejdersten, Director, Strategic Marketing, MacGregor, Gunnar Mansfeld, President & Chief Executive Officer, Primest Capital Group, Hong Kong, Stefan Van Doorslaer, General Director CIS & Baltic's at Ahlers / Global Director Projects & Machinery, CEO, Ahlers, 1.1.2019, Pekka Vauramo, President and CEO, Metso, Antonio Raimo, Line Manager, Managing Director, Rederi Ab Nordölink, Finnlines Plc Oy, Grimaldi Group Company, Tom O Kleppestø, General Manager, Shipping & Offshore Network, Oslo Shipowners' Association and Ocean Industry Forum Oslofjord, Johanna Fräki, Innovation Director, Wärtsilä, Joanna Pawluczuk, Managing Partner, 2Market Global, Singapore and Stefan Viehmann, Senior Vice President Global Customer Solutions, Kuehne+Nagel (AG & Co.) KG.

Seven Student Teams with Case Companies competing under a theme “SCM Our Way – Shipping and Customers’ Margins”. 35 students and 17 nationalities representing 21 universities.

The Award Ceremony is held at the Makasiini Terminal, in the premises of our event partner, the Port of Helsinki and moderated by Heli Koukkula-Teixeira.

Student Team “YR Skincare Beauties Russia” with students originating from Bangladesh, Nigeria, Finland and Russia, wins the whole competition with a case “Yvonne Ryding Cosmetics Goes East – Case Study of a Market Entry Strategy to the Russian Market”.

The winner team gets 3000€ award from the Shipowners’ Foundation in Finland, they will also join the Intelligence Hunt 5 Finals as a part of the Jury. Finals is to be held in Oslo 7.6.2019 in conjunction with Nor-Shipping 2019 Trade Fair.

Strategic Partners Finnlines and Tallink Silja are very pleased with the cooperation and the Partnerships are continued for another year. Finnlines has been our strategic partner since 2016 and Tallink Silja since 2017.


The concept of #IntelligenceHunt5 is set up. This time the aim is to have cases by a pair of companies, to support client-vendor relationships and partnerships.

Case Company sales discussions kick off with an aim to find maximum 15 cases from all areas covering the theme agreed with Nor-Shipping: “Blue Economy – Maritime Industry and Responsible Growth”.

We engage mentors to the Intelligence Hunt 5, total at the moment 9 mentors in addition to Ulla Keino; Frank Kho, Eija Kuittinen, Dr Rolf Neise, Tuomas Partanen, Dr Eyden Samunderu, Mikael Simelius, Martti Simojoki, Ulla von Weissenberg and Thomas De Wolf. This way we will guarantee even better quality to the case companies. The idea is that the case companies are able to choose a mentor for their case.

To show example to the maritime industry we engage 14 trainees to work with us to make our Intelligence Hunt and the concept of SFAEM even better. The students are working on our social media strategy and by own initiative start to produce short videos about the Intelligence Hunt project as video testimonials.

The year has been amazing, full of activities, inspiration and new ideas. Thank you all, who have got on board M/S SeaFocus! We hope to have you with us also in the future, and warmly welcome the new partners and stakeholders.

Join our journey, stay tuned and follow us! Let´s work together for the better future of the maritime supply chain.

In addition to those mentioned in the text we want to thank also our event partners and project sponsors, Advisory Board members, participants – students and company representatives.

“Logic will get you from A to B. But imagination will take you everywhere”, said Albert Einstein. Our plans are big and our imagination is even bigger. It will be interesting to see till which letter in alphabets we will get by the end of 2019.

With these words we wish you a Happy and Prosperous New Year 2019!

> #IntelligenceHunt3

> #IntelligenceHunt4

> #SFAEM2018

> SeaFocus Partners

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