MacGregor, as a SeaFocus Strategic Partner will join Intelligence Hunt 6.
MacGregor has participated the IntelligenceHunt projects before and have been very satisfied with the results. MacGregor Case ”Cargo Identifying & Tracking System” with the team MacGregor Vikings won the IntelligenceHunt3 project.
This time the focus is not on new concepts or strategies, but on execution.
MacGregor, part of Cargotec, shapes the offshore and marine industries by offering world-leading engineering solutions and services with a strong portfolio. MacGregor is committed to optimize the lifetime profitability, efficiency, safety, reliability and environmental sustainability of its customers' operations and understands that this is best achieved in close cooperation with customers and other stakeholders. However, the maritime and shipping industry is known for its traditional approach, even though it is a platform for very advanced solutions and technologies.
So the challenge is to be able to communicate in quantifiable terms the environmental benefits of MacGregor solutions for their cargo shipping customers (container, breakbulk).
The student team SAFE (Shipping and Freight Efficiency), is given the case assignment, to build a proof of concept which can easily show and communicate in an interactive way the environmental impact of certain MacGregor solutions. Using language, terms and definition which are recognizable for the customers and the industry.
Photo Credits: MacGregor