November 14th, 2018 in Helsinki (Finland) the finals of the international competition #IntelligenceHunt4 took place, and the students from the Institute of Water Transport (IWT), St. Petersburg and the Admiral Makarov State University of Maritime and Inland Shipping, St. Petersburg, as part of an international team took the first place.
The Institute of Water Transport was represented by a 4th year student, Vladimir Syropyatov, who is studying "Management of a water transport and hydrographic maintenance of shipping", the student of the 2nd course Anastasia Orlova studying "Operation of transport-technological machines and complexes", as well as a graduate of the Admiral Makarov State University of Maritime and Inland Shipping Valeria Poberezhnaya .
Intelligence Hunt is an event that brings together companies and universities to work on real business cases that require innovative approaches, as well as providing an excellent opportunity for students to communicate with leading experts in the transport and logistics industry to gain business contacts for further employment in the leading companies.
Vladimir Syropyatov participated in the competition for the second time: “I was lucky to take part in the international competition Intelligence Hunt for the second time in a row. The first time I lost with the task "Automated vessels", which hurt me. My good friend advised me not to invest more time into this. "If you don’t invest anything, then the loss will be painless”, he said. On the contrary to my friend´s advice, I began to work harder,. It was not easy, but this time the efforts paid off with success. We did it. We won the whole competition!"
In total, 7 teams from 7 different companies (Crown World Mobility, Yvonne Ryding Cosmetics, C & C Port Agency, Sweco, Consortium: Rantek, Maslog and RMK Vehicle, Wärtsilä, Tallink Silja Cargo) took part in the competition. The inspiring speakers talked about new trends in the maritime industry and business cases . It was really interesting to receive information from professionals with high position in their companies. The Cases were presented first by the company representatives, after which the teams took the stage and presented their solutions within 6 minutes.
Our team’s purpose was to “Make a Entry Strategy to the Russian market for Yvonne Ryding brand”. Yvonne Ryding is a successful Swedish cosmetics brand that is planning to expand into the Chinese and Russian markets. The case work consisted of analysis of the Russian cosmetics market, competitors, potential consumers of products, possible electronic distribution channels and advertising. In addition, optimal logistics channels were chosen for the delivery of products from Sweden to Russia, and calculated possible costs for these operations. The fulfillment of these tasks has led to the creation of a strategy for entering and expanding the company's activities on the Russian market. Mission accomplished!
On behalf of the participating students, we are very grateful to Valeriy Lebedev, Associate Professor of the Transport Logistics Department of the Institute of Water Transport, who by all means helped to create the project; Associate Professor of Transport Management at the Institute of International Transport Management Anatoly Burkov, who provided support at all stages of the event and Alena Bolshakova, who advised on all emerging issues in the field of management, being a member of a competing team.
Special thanks to the organizers of #IntelligenceHunt4, Ulla Keino and Heli Koukkula-Teixeira, who have not only created the project as an event putting together employers and talented students, but also sponsored the travel expenses associated with the trip to the Finals.
The original text was published first at the site of the Admiral Makarov State University of Maritime and Inland Shipping in Russian -> Original Article
Translation by Vladimir Syropyatov